Lion World Cares
Our Commitment to Responsible and Sustainable Travel
Sustainable travel isn’t just a promise—it’s our guiding ethos. We believe in leaving a positive impact on the planet, the communities we visit, and the wildlife we encounter. Through our sustainability strategy and our MAKE TRAVEL MATTER® initiatives, we ensure every journey supports ethical and responsible tourism.
People – Support local communities, ensuring tourism benefits the people who call these destinations home.
Planet – Promote sustainable tourism by protecting landscapes, conserving natural resources, and reducing our environmental footprint.
Wildlife – Advocate for ethical wildlife experiences and are committed to conservation efforts. Learn more about our Animal Welfare Policy.
Join us in making every journey meaningful. When you travel responsibly with us, you help create a better world for future generations.
EXPLORE A SELECTION OF MAKE TRAVEL MATTER® Experiences
PEOPLE
We are dedicated to preserving and promoting the cultures, traditions, and arts of the communities we visit. By fostering economic empowerment through tourism, we support micro-enterprises and community-based initiatives to create sustainable futures for community members and their families.
Community – Marula Village Water Project
Join a Community Tour to see how tourism benefits both the community and conservation efforts. Residents of Marula Village in Huntington once walked long, dangerous paths to get water that was often unsafe. Now, the village has 11 taps providing over 54,000 liters of fresh water daily. This change saves time, improves health, and enhances everyone's quality of life.
Experience on > Luxury South Africa
Diversity & Equality – Chobe's Female Rangers
At Chobe Game Lodge, over 65% of the staff are women, including an exclusive team of professionally qualified female safari guides. This achievement is a key part of a successful initiative dedicated to empowering women and boosting the number of qualified female guides across Botswana.
Experience on > Botswana In Style
PLANET
Our business is deeply committed to reducing environmental impact—it defines everything we do. In 2022, our parent company, The Travel Corporation, became the first global tour operator to have all three targets—near-term (2030), long-term, and net zero (2050)—validated by the Science Based Targets initiative. These efforts reflect our dedication to protecting the planet's future.
Climate – Energy Center and Solar Farm
Decarbonization is a key part of our journey to net zero. To support this goal and reduce greenhouse gas emissions, we must expand renewable electricity sources. Xigera Safari Lodge showcases how luxury and sustainability can coexist. Most of the lodge’s energy comes from its solar farm and Tesla energy center, protecting the planet for future generations.
Experience on > Platinum Botswana
WILDLIFE
The world’s wildlife is at a tipping point, and it’s our responsibility to protect species on the brink of extinction. In partnership with leading conservation groups, we work to safeguard and rehabilitate elephant, rhino, and big cat populations across Africa. We also educate our guests on ethical wildlife experiences, fostering a deeper connection to nature. 
Wildlife Conservation & Rehabilitation – Shamwari Game Reserve
We are passionate about protecting and conserving wildlife. To this end, we have proudly partnered with and supported vital conservation projects while championing an industry free of animal cruelty.
Experience on > Luxury Tented Safari
Ready to Travel Responsibly?
Explore our sustainable safaris and experience Africa in a way that truly makes a difference.